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networkTag Implementation Guide for Networks

S
Written by Sascha Hoffmann

TOC:

  • Integration in a container tag solution

  • Extended (dynamic) retargeting pixel

  • Examples

Integration into a network container tag

Generic Example:

<script type="text/javascript" charset="utf-8" src="https://ad4m.at/network-tag.js"></script>

<script type="text/javascript" charset="utf-8">
advancedStoreNetworkTag.create({
  advertiserId: "",
  networkId: "",
  productIds: "",

productCategoryIds: "",
  rtOptout: "" ,
  orderId: "",
  quantity: "",
  revenue: "",
  currency: "",
  pageUrl: ""
})
</script>
​

Explanation of all parameters

Name: advertiserId
​Description: Unique ID of the advertiser in the network database.
​Type: String or Integer
​Example: 17604

- - - 

Name: networkId
​Description: Unique ID of the network in the advanced store databsae. The value is set in the networkTag document.
​Type: Integer
​Example: 5

- - -

Name: rtOptout
​Description: Indicates to stop retargeting. Set to true if the user bought something or finished the registration. Otherwise set to false.
​Type: Boolean
​Example: false

- - -
​

Name: orderId
​Description: Unique ID of the conversion. Usually the order number of your system.
​Type: Integer
​Example: 1234564798

- - -

Name: orderValue
​Description: Sales value of the conversion.
​Type: Integer
​Example: 19.19 

- - -

Name: productCategoryIds
​Description: ID or name of viewed category.
​Type: String or Integer.
​Example: 987

- - -

Name: productIds
​Description: ID or name of viewed product.
​Type: String or Integer.
​Example: 123

- - -

Name: pageUrl
​Description: URL of the current page
​Type: String
​Example: https://www.example.com/subfolder/page
​(Only needed if the advanced tag is not directly integrated into the page, read "Integration in a container tag solution")

If you have any question during the implementation feel free to get in contact directly. In our live chat also technical support by developers is provided.

Examples

Example for a product page:

...

<script type="text/javascript" charset="utf-8">

advancedStoreNetworkTag.create({
​
    advertiserId: "17304",
​
    networkId: "5",

    rtOptout: false,

    orderValue: null,

    orderId: null,

    productIds: 123456,

    productCategoryIds: 123,

    pageUrl: "https://www.example.com/..."

});

</script>

Example for a category page:

...

<script type="text/javascript" charset="utf-8">

advancedStoreNetworkTag.create({

    advertiserId: "17304",
​
    networkId: "5",

    rtOptout: false,

    orderValue: null,

    orderId: null,

    productIds: null,

    productCategoryIds: 123

});

</script>

Example for an order confirmation page:

...

<script type="text/javascript" charset="utf-8">

advancedStoreNetworkTag.create({

    advertiserId: "17304",
​
    networkId: "5",

    rtOptout: true,

    orderValue: 12.23,

    orderId: 123456,

    productIds: null,

    productCategoryIds: null

});

</script>

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